- Value-to-Customer
- Wert, der dem Kunden als Gegenwert für den gezahlten Preis geboten wird. Der V.-t.-C. wird durch Angebots-, Kommunikations- und/oder Distributionspolitik geschaffen.- Vgl. auch ⇡ Value Measurement.
Lexikon der Economics. 2013.
Value-to-Customer
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